Critique today at the beginning of class!
Please be here on time and ready to discuss your Book Cover Design as well as give feedback to your fellow classmates.
Homework: Get ready to start in Illustrator after Spring Break
Happy Spring Break – get some rest and relaxation!
Identity system PDF
Identity Branding FINAL
Logo + Business Card + Letterhead + one novelty (pencils, mouse pad, tote bag, t-shirt, etc.)
Step One: Research – Search online for examples of quality marketing and branding strategies. Make a PDF document of 5 logos and 5 identity systems that you think are interesting and successful in marketing their product as well as graphic design principles.
See http://designspiration.net/ and Behance.net for inspiration and design research
Also see this site, I searched “Identity System” within the pins!
Iconic Logo Designers
Thanks Krista, for reminding me of this great link on hidden messages in logos! (Have you noticed these before?)
Check Vistaprint and Cafe Press for novelty item brainstorming
Step Two: Watch Illustrator: One on One Fundamentals videos on lynda.com Focus on Ch. 13 (Pen Tool) and Ch. 8 (Type)
Step Three: Begin building your logo using vector graphics in Illustrator.
Final Step: Import vector graphics into an Illustrator document consisting of (4 ) 8.5 x 11″ art boards. Place your logo, business card (3.5 x 2″), letterhead and novelty item design each on a separate art board. We will critique them individually as well as an entire branding strategy.
We’ll spend today introducing the project, brainstorming and watching Illustrator training videos to prep for starting this project.
For tips additional tips on how to use the pen tool, see this link HERE.
Lab day: Book Cover Design
Lab day for
Book Cover Design!
Use your time wisely and remember to think about the following design questions while you are working:
1. Am I using type in a unique way?
2. Am I remembering to take into account the Principles of Design?
3. How does my color scheme set the tone for the narrative of the book?
4. Is the layering and seaming of imagery cohesive?
5. Am I considering the front cover, the spine AND the back cover?
Somehow, I stumbled upon this blog, Spine Out, check out this Particularly beautiful set of book covers designed by Cardon Webb – who happens to also have a particularly beautiful website.
Today: in class work day for Book Cover Design Project. Looking forward to seeing your visual solutions.