Friday, March 3 : Intro to Branding + Illustrator

Identity system PDF

Identity Branding FINAL

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Design Project 2: Identity Systems Branding in Illustrator

Logo + Business Card + Letterhead  + one novelty (pencils, mouse pad, tote bag, t-shirt, etc.)

Step One: Research – Search online for examples of quality marketing and branding strategies. Make a PDF document of 5 logos and 5 identity systems that you think are interesting and successful in marketing their product as well as graphic design principles.

See http://designspiration.net/  and Behance.net for inspiration and design research

http://www.designworklife.com/2011/03/03/starbucks-via-javas-lehn/

http://www.behance.net/gallery/Metro-rail-(-business-class-)/11015657

Also see this site, I searched “Identity System” within the pins!

http://www.behance.net/gallery/THE-GREAT-GATSBY/8550121

Iconic Logo Designers

Thanks Krista, for reminding me of this great link on hidden messages in logos! (Have you noticed these before?)

Check Vistaprint and Cafe Press for novelty item brainstorming

Step Two: Watch Illustrator: One on One Fundamentals videos on lynda.com Focus on Ch. 13 (Pen Tool) and Ch. 8 (Type)

Step Three: Begin building your logo using vector graphics in Illustrator.

Final Step: Import vector graphics into an Illustrator document consisting of (4 ) 8.5 x 11″ art boards. Place your logo, business card (3.5 x 2″), letterhead and novelty item design each on a separate art board. We will critique them individually as well as an entire branding strategy.

We’ll spend today introducing the project, brainstorming and watching Illustrator training videos to prep for starting this project.

For tips additional tips on how to use the pen tool, see this link HERE.

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