Logo + Business Card + Letterhead + one novelty (pencils, mouse pad, tote bag, t-shirt, etc.)
Step One: Research – Search online for examples of quality marketing and branding strategies. Make a PDF document of 5 logos and 5 identity systems that you think are interesting and successful in marketing their product as well as graphic design principles.
hidden messages in logos! (Have you noticed these before?)
Step Two: Begin building your logo using vector graphics in Illustrator.
Final Step: Import vector graphics into an Illustrator document consisting of (4 ) 8.5 x 11″ art boards. Place your logo, business card (3.5 x 2″), letterhead and novelty item design each on a separate art board. We will critique them individually as well as an entire branding strategy.
We’ll spend today introducing the project, brainstorming and watching Illustrator training videos to prep for starting this project.
For tips additional tips on how to use the pen tool, see this link HERE.