Friday, March 1: Critique for Book Cover Design + Begin Branding Project
Friday, March 8: NO CLASSES: SPRING BREAK
Friday, March 15, 22, 29: Lab Day for Branding in Illustrator
Friday, April 5: Critique on Illustrator Branding
Friday, April 12: Intro to InDesign Newspaper Project
Friday, April 19: NO CLASSES: GOOD FRIDAY HOLIDAY
Friday, April 26: Last class + Final Portfolio Due
Identity system PDF
Identity Branding FINAL
Logo + Business Card + Letterhead + one novelty (pencils, mouse pad, tote bag, t-shirt, etc.)
Step One: Research – Search online for examples of quality marketing and branding strategies. Make a PDF document of 5 logos and 5 identity systems that you think are interesting and successful in marketing their product as well as graphic design principles.
See http://designspiration.net/ and Behance.net for inspiration and design research
Also see this site, I searched “Identity System” within the pins!
Iconic Logo Designers
hidden messages in logos! (Have you noticed these before?)
Check Vistaprint and Cafe Press for novelty item brainstorming
Step Two: Begin building your logo using vector graphics in Illustrator.
Final Step: Import vector graphics into an Illustrator document consisting of (4 ) 8.5 x 11″ art boards. Place your logo, business card (3.5 x 2″), letterhead and novelty item design each on a separate art board. We will critique them individually as well as an entire branding strategy.
We’ll spend today introducing the project, brainstorming and watching Illustrator training videos to prep for starting this project.
For tips additional tips on how to use the pen tool, see this link HERE.
total dimensions: 8.25″ x 10.75″ – including a 1/8″ bleed all around. Trim size: 8 x 10.5″
Somehow, I stumbled upon this blog, Spine Out, check out this Particularly beautiful set of book covers designed by Cardon Webb – who happens to also have a particularly beautiful website.
Today: in class work day for Book Cover Design Project. Looking forward to seeing your visual solutions.