Final Portfolio + Designer Statement

Final Portfolio : 

Upload a folder titled with your name to my dropbox account (will email you a link) with your projects clearly labeled:

  1. Collage1.jpg
  2. Collage2.jpg
  3. BookCover.jpg
  4. Branding.pdf
  5. Newspaper.pdf
  6. DesignerStatement.docx

 

Designer Statement:

1-2 page (typed) designer statement answering the following questions in paragraph format:

What did you learn this semester? (Technical + conceptual)

How did you incorporate the Principles of Design in your project?

How is your view of the Adobe Creative Suite (Photoshop, Illustrator and InDesign different after taking this class?

Which projects did you enjoy the most/the least?

Is there anything specific that you would have liked to have gone over?

How can you improve your design skills for the future?

How can I improve http://www.professorhopkins.com? Do you use it?

Anything else you would like to tell me?

 

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Newspaper Design

This project supports the following learning outcomes:

  • Examine the basic elements of print especially type and image.
  • Incorporate the creative design process into a functional page layout solution.
  • Use industry relevant software to design effective and creative layouts by combining imagery and text in traditional and non-traditional formats.
  • Apply professional practices including the creative design process and design planning process; that help to ensure success, consistency and quality when developing a visual idea from a verbal communication or concept.
  • Use the skills you have gained (and are gaining) in typography, the grid
    and digital layout

1. Research newspaper layouts and pick 2-3 that you think are successful. Show me your inspiration for layout design.

Research the following Layout Design websites: http://npd.snd.org/

and Newseum

2. Watch these videos:

adobe indesign videos

beginning indesign + beginning indesign + newsletter

2. Assignment: Design a one-page spread of a fictional newspaper or magazine section. Think: Arts/Entertainment; Sports; News; could be a more specific hobby, etc.

It must include:

1. Mast Head : Type + Texture/color background. Subhead including website, date, weather, etc.

2. At least 2 headlines and 2 sub headlines

3. Unique column (at least 3 columns) layout using “placeholder text” using Adobe Garamond and only 1 other font.

4. Must use at least 3 different sized images (Can be original or stock photos) If using photos from the internet, you MUST give source credit below the image.

5. two pull-quotes

Final Size: Ledger standard size of  11 x 17″ saved as a InDesign document and a packaged PDF. Due on our last class April 28!

 

Thanks for a great semester! You all have created wonderful designs, learned relevant  technology and stimulated positive critiques. I expect great things from all of you… Best of luck! – Prof. Hopkins

Calendar update

April 7: last work day for Illustrator Branding project + possible brainstorming + research of Newspaper Design project

April 14: NO SCHOOL: SPRING HOLIDAY

April 21: Critique on Branding Project + Final Portfolio requirements

April 28: InDesign in class Newspaper Design project + turn in Final Portfolio at end of class

Friday, March 17: Illustrator 101

I will give an overview lecture on Illustrator program basics such as :

What is Illustrator? What are vector graphics?

The PEN tool – the pen tool is one of the most important tools to master in Illustrator. Throughout the semester you will get better at the pen tool, but only with lots of practice!

Setting up new document

Selection vs. Direct Selection

Pen tool basics: add, subtract, convert, handlebars, curves, pencil

Creating/editing shapes + fill with color/stroke, Pen tool, Shape builder and Image Trace demo

Good link on drawing basics

Fun interlude: Play this game for a few minutes to practice the pen tool 😉 

More pen tool resources: 

         Pen tool tips

More pen tool tips

and another

Other general Adobe Illustrator tutorials

I will show many student examples today.

Remember that we are building a logo, business card (front and back), letterhead and novelty item. Start with the logo, then work from there to create a consistent and successful branding campaign.

Friday, March 3 : Intro to Branding + Illustrator

Identity system PDF

Identity Branding FINAL

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Design Project 2: Identity Systems Branding in Illustrator

Logo + Business Card + Letterhead  + one novelty (pencils, mouse pad, tote bag, t-shirt, etc.)

Step One: Research – Search online for examples of quality marketing and branding strategies. Make a PDF document of 5 logos and 5 identity systems that you think are interesting and successful in marketing their product as well as graphic design principles.

See http://designspiration.net/  and Behance.net for inspiration and design research

http://www.designworklife.com/2011/03/03/starbucks-via-javas-lehn/

http://www.behance.net/gallery/Metro-rail-(-business-class-)/11015657

Also see this site, I searched “Identity System” within the pins!

http://www.behance.net/gallery/THE-GREAT-GATSBY/8550121

Iconic Logo Designers

Thanks Krista, for reminding me of this great link on hidden messages in logos! (Have you noticed these before?)

Check Vistaprint and Cafe Press for novelty item brainstorming

Step Two: Watch Illustrator: One on One Fundamentals videos on lynda.com Focus on Ch. 13 (Pen Tool) and Ch. 8 (Type)

Step Three: Begin building your logo using vector graphics in Illustrator.

Final Step: Import vector graphics into an Illustrator document consisting of (4 ) 8.5 x 11″ art boards. Place your logo, business card (3.5 x 2″), letterhead and novelty item design each on a separate art board. We will critique them individually as well as an entire branding strategy.

We’ll spend today introducing the project, brainstorming and watching Illustrator training videos to prep for starting this project.

For tips additional tips on how to use the pen tool, see this link HERE.