This project supports the following learning outcomes:
Examine the basic elements of print especially type and image.
Incorporate the creative design process into a functional page layout solution.
Use industry relevant software to design effective and creative layouts by combining imagery and text in traditional and non-traditional formats.
Apply professional practices including the creative design process and design planning process; that help to ensure success, consistency and quality when developing a visual idea from a verbal communication or concept.
Use the skills you have gained (and are gaining) in typography, the grid
and digital layout
1. Research newspaper/magazine layouts and pick 2-3 that you think are successful. Upload your inspiration for layout design to your Google Drive.
Mock ups are a powerful tool for designers to use to visually present their designs to the masses. You may choose any direction of where you see your branding campaign/logo being used – ideas include but not limited to –
Textiles – pillows, bedspreads, towels, etc
Clothing – shirts, hoodies, swimsuits, etc
Products – backpacks, notebooks, mugs, etc
Packaging – tea, wine labels,
Here are some resources for free mockups – but lots of others online too.
Design Project 2: Identity Systems Branding in Illustrator
Logo + Business Card + Letterhead + one novelty (pencils, mouse pad, tote bag, t-shirt, etc.)
Step One:Research – Search online for examples of quality marketing and branding strategies. Make a PDF document of 5 logos and 5 identity systems that you think are interesting and successful in marketing their product as well as graphic design principles. Upload your research PDF by April 2 to the Google Drive.
Step Two: Begin building your logo using vector graphics in Illustrator.
Final Step: Import vector graphics into an Illustrator document consisting of (4 ) 8.5 x 11″ art boards. Place your logo, business card (3.5 x 2″), letterhead and novelty item design each on a separate art board. We will critique them individually as well as an entire branding strategy.
We’ll spend today introducing the project, brainstorming and watching Illustrator training videos to prep for starting this project.
For tips additional tips on how to use the pen tool, see this link HERE.
For this introduction to Illustrator Project we will create a set of 12 Pictographic images. Pictographs have a long history of wayfinding symbols.
Are you familiar with wayfinding systems? You see them everyday, but there are designers that specialize in them! They are the traditional signage and icons that help you literally find your way – airports, streets, restrooms. I always think about that if you are traveling in another country and don’t speak the language, the “luggage” or “restroom” sign communicates without words. Through pictures – hence the term, pictograph.