Calendar update

Thanks for the great live class today!

Here’s the plan we discussed:

Friday, April 16: Work day for Branding – email check in

Thursday, April 22: Upload PDF of your Identity System to the Google Drive by 8 p.m.

Friday, April 23: Illustrator Branding Critique – 8:15 a.m.

Friday, April 30 – Intro to InDesign

Friday, May 7 : Critique and Newspaper Design

Branding + Gradient

Here is the PBSC Branding Guide that we looked at

Here are some great resources on gradients – the new-ish free form gradient tool is a great tool to help you add depth once you are ready.

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Gradient tool, panel + color stops

Check out the new gradient annotator and free form gradient tools.

Adobe gradients help

Another good one + adding to the swatches panel.

Additional video  – 4 min.

Excellent branding campaign focused on simple shapes + gradients

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Collective Futures

Mock ups

Mock ups are a powerful tool for designers to use to visually present their designs to the masses. You may choose any direction of where you see your branding campaign/logo being used – ideas include but not limited to –

Textiles – pillows, bedspreads, towels, etc

Clothing – shirts, hoodies, swimsuits, etc

Products – backpacks, notebooks, mugs, etc

Packaging – tea, wine labels,

Here are some resources for free mockups – but lots of others online too.

Adobe Stock (10 free images)

https://www.freepik.com/free-photos-vectors/mockup

https://www.pixeden.com/

If you’d like to challenge yourself to something more complex – try Dimension and this tutorial for 3D packaging visualization.

Friday, March 19 : Intro to Branding + Illustrator

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Design Project 2: Identity Systems Branding in Illustrator

Logo + Business Card + Letterhead  + one novelty (pencils, mouse pad, tote bag, t-shirt, etc.)

Step One: Research – Search online for examples of quality marketing and branding strategies. Make a PDF document of 5 logos and 5 identity systems that you think are interesting and successful in marketing their product as well as graphic design principles. Upload your research PDF by April 2 to the Google Drive.

See http://designspiration.net/  and Behance.net for inspiration and design research

Also see this site, I searched “Identity System” within the pins!

https://www.behance.net/gallery/104157681/Mama-Amour-Branding?tracking_source=search_projects_recommended%7Cbranding%20identity

http://www.behance.net/gallery/THE-GREAT-GATSBY/8550121

https://www.behance.net/gallery/90733701/Voerda?tracking_source=best_of_behance

Iconic Logo Designers

hidden messages in logos! (Have you noticed these before?)

Check Vistaprint and Cafe Press for novelty item brainstorming

Step Two: Begin building your logo using vector graphics in Illustrator.

Final Step: Import vector graphics into an Illustrator document consisting of (4 ) 8.5 x 11″ art boards. Place your logo, business card (3.5 x 2″), letterhead and novelty item design each on a separate art board. We will critique them individually as well as an entire branding strategy.

We’ll spend today introducing the project, brainstorming and watching Illustrator training videos to prep for starting this project.

For tips additional tips on how to use the pen tool, see this link HERE.

Former Student Examples:

Pictographs + Illustrator basics

I’ll meet you on Friday, Feb. 26 at 8:15 a.m. on Blackboard to talk Pictographs and Illustrator basics!

I will give an overview lecture on Illustrator program basics such as :

What is Illustrator? What are vector graphics?

The PEN tool – the pen tool is one of the most important tools to master in Illustrator. Throughout the semester you will get better at the pen tool, but only with lots of practice!

Setting up new document

Selection vs. Direct Selection

Pen tool basics: add, subtract, convert, handlebars, curves, pencil

Creating/editing shapes + fill with color/stroke, Pen tool, Shape builder and Image Trace demo

Good link on drawing basics

Fun interlude: Play this game for a few minutes to practice the pen tool 😉 

More pen tool resources: 

         Pen tool tips

Other general Adobe Illustrator tutorials

Pictographs

For this introduction to Illustrator Project we will create a set of 12 Pictographic images. Pictographs have a long history of wayfinding symbols.

Are you familiar with wayfinding systems? You see them everyday, but there are designers that specialize in them! They are the traditional signage and icons that help you literally find your way – airports, streets, restrooms. I always think about that if you are traveling in another country and don’t speak the language, the “luggage” or “restroom” sign communicates without words. Through pictures – hence the term, pictograph.

This is a great article: How to Make Pictograms to Communicate Effectively.

And a few examples from Behance

Assignment:

Choose a theme + illustrate that theme through a series of 12 pictographs.

They should function individually as well as as a whole.

Limit your color palette to 2-3 colors maximum.

Layout can be horizontal or vertical – but please keep even spacing between symbols.

Use the pen tool and shape builder tool to build your pictographs

Artboard: 8.5″ x 11″ or 11″ x 8.5″ – save your working file as .ai

Upload a final file as a .pdf to the Google Drive

Due date: Upload a .pdf of your Pictograph set by 8 p.m. on Thursday, March 18 to the Google Drive

Installing Typefaces

Hello students! With this Illustrator typography project, you might want to consider downloading custom typefaces! Here is a great website that has thousands of options – DaFont

How to install:

1.Sift through to find a typeface you like

2. Press the “download” button

3. Find the file in your “downloads” – double click the .otf or .ttf file to instal in your FontBook.

4. Once installed in your FontBook – you can use the font on any platform on your computer!